The industry is entering a new era as traveler expectations evolve, demand becomes more fragmented, and technology reshapes how travel is discovered and sold. In this keynote conversation with ATPCO’s CCO Chris Phillips, Priceline CEO Brigit Zimmerman shares her perspective on leadership, AI, and the future of travel retail. We'll explore how airlines and OTAs can adapt to shifting demand patterns and increasingly brand-agnostic travelers while delivering more relevant, data-driven offers.