Brigit Zimmerman

Chief Executive Officer - Priceline

Brigit serves as Chief Executive Officer at Priceline, a role she assumed in 2026 after previously serving as Chief Commercial Officer. With deep travel industry expertise, Brigit has played a central role in shaping Priceline’s commercial and go-to-market strategies since joining the company in 2013.

Throughout her tenure with the company, Brigit has led major product and platform investments that have strengthened Priceline’s competitive position and driven growth across key verticals, as well as successfully managed the integration of the company’s acquisitions, including Flyiin and Getaroom.

Recognized among the Top Women in Travel and Hospitality in 2022, Brigit is widely regarded for her strategic vision and commitment to advancing innovation in travel commerce.

Prior to joining Priceline, Brigit held a leadership position at United Airlines. She earned a Master of Business Administration from Indiana University’s Kelley School of Business. Brigit resides in Fairfield County, CT, with her fiancé and their two dogs.

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