Take your industry expertise to new heights with us at Elevate!

From breakthrough sessions on dynamic offers and offer/order management to in-depth looks at AI, data, and technology, the conference will be packed full of the tools and insights you need for your journey to modern airline retailing.

Explore what’s ahead as we take data to new heights and keep checking back—we're constantly updating sessions and speakers to fuel your journey!

View detailed agenda below.

Agenda Summary

Monday
7 April
Registration
13:00 - 16:00
New to Elevate?
14:00 - 15:00
Attend a welcome session or just enjoy open networking.
15:00 - 18:00
Experience Chicago like never before.
Tuesday
8 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Featuring industry leaders and experts as they share the latest on trends, challenges, and predictions shaping the future of airline retailing.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:30
Focus on exploring airline retailing’s biggest challenges and opportunities through interactive discussion and hands-on engagement.
Welcome reception
18:00 - 20:00
End the day with food, fun and networking at the Raised Bar.
Wednesday
9 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Take home fresh perspectives and actionable insights. Learn from global innovators and trailblazers as they discuss the key drivers behind the evolution of data and technology.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:45
Real stories and tactical learnings of airlines and channels winning at retailing.
Networking reception
18:00 - 21:00
Rock on at the historic Chicago House of Blues.
Thursday
10 April
Breakfast
8:00 - 9:00
Workshops
9:00 - 12:00
Manifest theory into practice alongside ATPCO and industry experts. Explore the data and tools driving the future of the airline industry.

Detailed Agenda

Breakfast

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08:00
-
09:00
Main Stage
Welcome to Elevate 2025: Taking data to new heights

Alex Zoghlin, ATPCO President and CEO, kicks off Elevate with an inspiring look at what’s ahead during this year’s event, where you will be empowered to harness data, drive innovation, and transform the future of airline retailing.

09:00
-
09:20
Main Stage
Wisdom from a trailblazer: Lessons for the path forward

Join this exclusive conversation with KAYAK Co-Founder & CEO Steve Hafner as he discusses pivotal lessons learned, bold insights on how AI will drive the next chapter of travel search and his thoughts on airline distribution into the future.

10:00
-
10:20
Coffee break

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10:20
-
10:50
Main Stage
Industry organizations leading together

Discover how industry organizations are working together to tackle challenges and lead the USD 744 billion airline industry into a new era of transformation. Learn how evolving standards, solutions, and strategies are reshaping the future of airline retailing through bold collaboration and visionary leadership.

10:50
-
11:30
Main Stage
Cracking the code: How airlines are perfecting modern retailing for customers

Airline retailing leaders reveal real-world challenges and breakthroughs in their modern retailing journeys. Get familiar with how airline teams are leveraging data and innovation to deliver the right offers to the right customers at the right time, driving loyalty and success.

11:30
-
12:00
Main Stage
From vision to reality: Product Catalog in action

Explore how ATPCO’s Product Catalog is transforming airline retailing by enabling seamless scalability, dynamic offer creation, and industry-wide interoperability. Learn how this innovative solution supports airlines at every stage of their journey, driving operational efficiency and bold innovation to meet the demands of modern retailing. Gain insights into its real-world applications and discover why it’s the key to the future of offer creation.

12:00
-
12:30
Networking lunch

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12:30
-
140:00
Breakout
Maximizing the value of your ATPCO tools

Don’t miss the powerful solutions available to you as a Community Participant! Discover tools you already have access to—but maybe didn’t know about—that can streamline operations and maximize your airline’s success.

14:00
-
15:00
Breakout
Achieving merchandising success: Routehappy solutions and shopper survey highlights

Let us demonstrate how Routehappy simplifies the complexities of visual merchandising to elevate your offers. Gather insights from our shopper survey to uncover what travelers value most when booking flights and how the right information can influence buying behavior and improve the shopping experience.

14:00
-
15:00
Breakout
Dynamic offers: Optimizing airline pricing strategies for a new era

Embark on your dynamic journey—or update your existing route—with solutions available for immediate implementation. There is no one-size-fits-all answer, so take advantage of these flexible options that align with your current goals. Find out how you can position yourself for even greater success as adjusted and continuous pricing fully unfold.

14:00
-
15:00
Coffee break

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15:00
-
15:30
Breakout
Accelerate with ATPCO automation: Architect and Express Contracts

Empower your airline with ATPCO’s solutions for managing complex pricing strategies and streamlining processes. Learn how automation can reduce manual effort, enhance competitive intelligence, and help you update fares quickly.

15:30
-
16:30
Breakout
Interoperability unpacked: The foundation of retailing success

What is interoperability, and why is it vital to your retailing strategy? Explore the scope and scale of how multiple data and systems must align in support of an industry-wide transition to dynamic offers and orders. Study real-world use cases showcasing how airlines and ATPCO are tackling these challenges.

15:30
-
16:30
Breakout
Redefining competitive intelligence with 3Victors: Insights for better decisions

Check out how 3Victors is pushing the boundaries of competitive intelligence as we unveil what’s new with our flagship solution, PriceEye. Learn how PriceEye is delivering unparalleled insights to elevate decision-making and drive success in a world of dynamic offers.

15:30
-
16:30
Welcome reception

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18:00
-
20:00
  • Keynote Session
    Registration
    13:00 - 16:00
    |
    Location Name
  • Breakout
    Welcome to ATPCO: Your guide to Elevate and industry impact

    New to ATPCO or Elevate? Stop by this fun, information-packed session to understand how our history, industry role, and innovative product and data offerings can fit your needs. Learn how to maximize your Elevate experience and gain insights that drive success for you, your team, and your business.

    14:00 - 15:00
    |
    Location Name
  • [SOLD OUT] Choose your own adventure (pre-registration required)

    New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

    • Architecture boat tour: From the stunning skyline to the rich architectural history, expert docents lead you on a breath-taking 90-minute cruise so you can experience Chicago’s iconic design.

    • Gangster bus tour: Step back into the 1920s as guides in full gangster persona show you around infamous crime sites that Capone, Dillinger, and more frequented as you uncover Chicago’s prohibition-era past.

    • Flyover: Soar over iconic Chicago landscapes at Navy pier as you immerse yourself in a world of captivating visuals, soaring music, and motion seats to see the city at a new angle.

    Register soon so you can secure your spot at one of these adventures—spots are limited!

    15:00 - 18:00
    |
    Location Name
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 1 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 1 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 1 of 2)

    Workshop the most eye-catching ways to display airline offers. This session explores modernizing flight shopping with retail-inspired personalization and Routehappy content, driving merchandising success and enhancing the traveler experience.

    9:00 - 10:15
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    Location Name
  • Keynote Session
    Coffee break
    10:15 - 10:45
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 2 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 2 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 2 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    10:45 - 12:00
    |
    Location Name

What is "Choose your own adventure" on 7 April?

New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

Register soon so you can secure your spot at one of these adventures—spots are limited!