Put your industry expertise into action at Elevate

In 2026, we’ll explore the innovations reshaping airline retailing, including dynamic offers, merchandising, AI, and the data that powers it all. Each session will be designed to move you from insight to action.
 
Check back for the full lineup of sessions and speakers soon! We’ll be updating this page regularly as Elevate 2026 takes shape.

Agenda Summary

Monday
20 April
Check-in & open networking
15:00 - 18:00
Product Catalog: Everything you need to know
15:00 - 17:00
Attend a welcome session or just enjoy open networking.
18:00 - 20:00
Experience Chicago like never before.
Tuesday
21 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Featuring industry leaders and experts as they share the latest on trends, challenges, and predictions shaping the future of airline retailing.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 17:00
Focus on exploring airline retailing’s biggest challenges and opportunities through interactive discussion and hands-on engagement.
Open networking
17:00 - 18:00
End the day with food, fun and networking at the Raised Bar.
Networking reception
18:00 - 21:00
End the day with food, fun and networking at the Raised Bar.
Wednesday
22 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Take home fresh perspectives and actionable insights. Learn from global innovators and trailblazers as they discuss the key drivers behind the evolution of data and technology.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 17:00
Real stories and tactical learnings of airlines and channels winning at retailing.
Thursday
10 April
Breakfast
8:00 - 9:00
Workshops
9:00 - 12:00
Manifest theory into practice alongside ATPCO and industry experts. Explore the data and tools driving the future of the airline industry.

Detailed Agenda

Main stage
Welcome to Elevate 2026

Let’s get things moving as we open Elevate 2026! We’ll frame how we’ll put data in motion and offers in action together during the conference. You can expect inspiration, insights, and a fast takeoff as we head into two days of propelling modern airline retailing forward.

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09:00
-
09:15
Main stage
Keynote with Delta Air Lines

Delta's Executive Vice President and CFO Dan Janki takes the hometown Atlanta stage to share a fresh look at leadership, innovation, and what it takes to keep evolving in our rapidly changing industry.

09:15
-
09:30
Main stage
Crossing the barrier: How to thrive in a changing world

Modern airline retailing reaches its full potential when NDC is broadly adopted. Why? Because it’s a vehicle for giving more context and creating better offers whether you are using traditional content or dynamic offers. Without scale and consistency, modern retailing experiences in the indirect channel fall short. This panel explores what’s still slowing NDC adoption and how airlines can take control of their indirect offers today. 

09:30
-
10:10
Main stage
Shopping data for winning strategies: Enable better competitive insights

Modern pricing strategies demand real-time insights to enable dynamic offers. Learn how shopping data improves the speed and quality of competitive insights and enables smarter pricing strategies. We’ll talk about the importance of shopping data for dynamic offers and how your airline can leverage this data to make better decisions.

10:10
-
10:30
Main stage
Culture in action: Why people will always power our industry

As we accelerate toward modern retailing, progress ultimately depends on people. In this candid conversation, ATPCO’s Chief People & Culture Officer and Southwest Airlines’ Managing Director of B2B Strategy for Southwest Business discuss why culture and DEI remain essential to business performance, how Southwest’s approach has evolved over time, and what inclusive leadership looks like in an industry navigating constant change.

11:00
-
11:20
Main stage
AI in airline shopping: What’s real, what’s hype

AI seems to be in every conversation, but what’s actually delivering value today? Cut through the noise as we explore real-world applications of AI in airline shopping and pricing, from competitive intelligence to predictive personalization. Gain a grounded understanding of where AI is driving measurable revenue and customer experience gains and where it’s still maturing.

11:20
-
12:05
Main stage
Do it once, do it right: Build on the foundation for retail transformation

True retail transformation starts with strong foundations that support flexible structures. ATPCO’s Product Catalog and APIs offer the smart architecture airlines need when they want to future-proof their retail strategies. Understand how simplifying complexity at the core enables flexibility, scalability, and innovation that lasts through the next era of airline retailing.

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12:05
-
12:35
Main stage
Setting the stage for what comes next at ATPCO

Curious about where ATPCO is heading and how we’ll get there? We’ll unpack how everything from interoperable data to smarter offers drives our customer-first vision for your modern airline retailing journeys.

12:35
-
12:45
Breakout
From vision to reality: Getting started with Product Catalog

As airlines shift from traditional fare filing to dynamic retailing, ATPCO’s Product Catalog provides a practical path forward. Learn how airlines are using it right now to support dynamic pricing, launch new bundles faster, and enable interoperability across partners. We’ll explore real-world use cases, early adopter strategies, and opportunities to unlock greater brand control, flexibility, and value across sales channels.

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14:00
-
14:45
Breakout
The art of the offer: Powering merchandising through Routehappy

Today’s flight shoppers want clarity, not just price and schedule. Discover how the full Routehappy suite, integrated into Community Participation, helps airlines and sales channels bring offers to life with rich visuals and attributes. Understand how airlines manage content like seat images, virtual tours, and branded fares in one hub—while channels access it through a single feed to deliver a consistent, confidence-driven shopping experience across every touchpoint.

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14:00
-
14:45
Breakout
Fuel for modern retailing: Offers, orders, and the data to support them

Great offers start with great data. Discover how airlines are using the full spectrum of ATPCO data—from Market Analysis Subscriptions to Assembled Data to real-time shopping insights—to build, price, and settle smarter offers. You’ll get a behind-the-scenes peek at how competitive intelligence, pre-processed content, and traveler behavior insights come together to power dynamic retailing, faster execution, and confident decision-making across the offer and order life cycle.

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14:00
-
14:45
Breakout
Architect in action: Turning data into strategy

Architect is redefining decision support for airline retailing. It’s the industry’s fastest-growing DSS, bringing clarity to complexity by unifying Assembled Data with shopping and market insights. Explore how these data types are powering faster dynamic offer creation, accelerating new product launches, and reducing manual effort, all while helping airlines move beyond static fares to smarter, data-driven retail strategies that compete and win.

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15:00
-
15:45
Breakout
Frictionless data is essential to modern airline retailing

In an industry defined by speed, why are manual workflows still slowing airlines down? This engaging discussion among experts will explain how you can use APIs to unlock dynamic offer creation without having to completely overhaul your systems. You’ll learn real-world use cases that show how APIs can enable automated flows and modularity that connects critical elements—such as products, ancillaries, taxes, and fees—so you can confidently make the move from manual processes to modern retailing strategies.

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15:00
-
15:45
Breakout
Plug in and go: How the vendor ecosystem is coming to life

As the vendor ecosystem moves from concept to reality, some of our partners chat with us about live use cases, how they integrate through interoperable APIs and data services, and the measurable outcomes for airlines. We’ll outline the near-term and how ATPCO’s neutral model enables co-creation without lock-in. Expect candid lessons they learned, what’s working, and what will scale up next.

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16:15
-
17:00
Networking
Networking reception at Delta Flight Museum

Enjoy dinner, drinks, and unforgettable networking at the iconic Delta Flight Museum, a one-of-a-kind venue that celebrates the story of Delta and the spirit of flight innovation. With its blend of aviation history and modern energy, the museum sets the stage for an inspiring evening of conversation, connection, and celebration—right next to the world’s busiest airport.

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18:00
-
21:00
  • Keynote Session
    Registration
    13:00 - 16:00
    |
    Location Name
  • Breakout
    Welcome to ATPCO: Your guide to Elevate and industry impact

    New to ATPCO or Elevate? Stop by this fun, information-packed session to understand how our history, industry role, and innovative product and data offerings can fit your needs. Learn how to maximize your Elevate experience and gain insights that drive success for you, your team, and your business.

    14:00 - 15:00
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    Location Name
  • [SOLD OUT] Choose your own adventure (pre-registration required)

    New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

    • Architecture boat tour: From the stunning skyline to the rich architectural history, expert docents lead you on a breath-taking 90-minute cruise so you can experience Chicago’s iconic design.

    • Gangster bus tour: Step back into the 1920s as guides in full gangster persona show you around infamous crime sites that Capone, Dillinger, and more frequented as you uncover Chicago’s prohibition-era past.

    • Flyover: Soar over iconic Chicago landscapes at Navy pier as you immerse yourself in a world of captivating visuals, soaring music, and motion seats to see the city at a new angle.

    Register soon so you can secure your spot at one of these adventures—spots are limited!

    15:00 - 18:00
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    Location Name
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  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 1 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    9:00 - 10:15
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    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 1 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    9:00 - 10:15
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    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 1 of 2)

    Workshop the most eye-catching ways to display airline offers. This session explores modernizing flight shopping with retail-inspired personalization and Routehappy content, driving merchandising success and enhancing the traveler experience.

    9:00 - 10:15
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    Location Name
  • Keynote Session
    Coffee break
    10:15 - 10:45
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 2 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 2 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 2 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    10:45 - 12:00
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    Location Name

What is "Choose your own adventure" on 7 April?

New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

Register soon so you can secure your spot at one of these adventures—spots are limited!