Put your industry expertise into action at Elevate

In 2026, we’ll explore the innovations reshaping airline retailing, including dynamic offers, merchandising, AI, and the data that powers it all. Each session will be designed to move you from insight to action.
 
Check back for the full lineup of sessions and speakers soon! We’ll be updating this page regularly as Elevate 2026 takes shape.

Agenda Summary

Monday
20 April
Check-in & open networking
15:00 - 18:00
Product Catalog: Everything you need to know
15:00 - 17:00
Attend a welcome session or just enjoy open networking.
18:00 - 20:00
Experience Chicago like never before.
Tuesday
21 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Featuring industry leaders and experts as they share the latest on trends, challenges, and predictions shaping the future of airline retailing.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 17:00
Focus on exploring airline retailing’s biggest challenges and opportunities through interactive discussion and hands-on engagement.
Open networking
17:00 - 18:00
End the day with food, fun and networking at the Raised Bar.
Networking reception
18:00 - 21:00
End the day with food, fun and networking at the Raised Bar.
Wednesday
22 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Take home fresh perspectives and actionable insights. Learn from global innovators and trailblazers as they discuss the key drivers behind the evolution of data and technology.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 17:00
Real stories and tactical learnings of airlines and channels winning at retailing.
Thursday
10 April
Breakfast
8:00 - 9:00
Workshops
9:00 - 12:00
Manifest theory into practice alongside ATPCO and industry experts. Explore the data and tools driving the future of the airline industry.

Detailed Agenda

Main Stage
Welcome to Elevate 2026
Let’s get things moving as we open Elevate 2026! We’ll frame how we’ll put data in motion and offers in action together during the conference. You can expect inspiration, insights, and a fast takeoff as we head into two days of propelling modern airline retailing forward.
No items found.
09:00
-
10:00
Main Stage
A hybrid reality: How to thrive in changing world
Modern airline retailing doesn’t mean tearing it all down. Explore how data and modular tools deliver real value in hybrid environments, enabling incremental wins that get results. Take a closer look into modernization milestones, remaining gaps, and practical strategies for airlines of all sizes as you learn how interoperability and solutions like ATPCO’s Product Catalog connect the present and future to unlock progress without disruption.
No items found.
10:00
-
11:00
Main Stage
Shopping data for winning strategies: Enable better competitive insights
Modern pricing strategies demand real-time insights to enable dynamic offers. Learn how shopping data improves the speed and quality of competitive insights and enables smarter pricing strategies. We’ll talk about the importance of shopping data for dynamic offers and how your airline can leverage this data to make better decisions.
No items found.
11:00
-
12:00
Main Stage
AI in airline shopping: What’s real, what’s hype
AI seems to be in every conversation, but what’s actually delivering value today? Cut through the noise as we explore real-world applications of AI in airline shopping and pricing, from competitive intelligence to predictive personalization. Gain a grounded understanding of where AI is driving measurable revenue and customer experience gains and where it’s still maturing.
No items found.
12:00
-
13:00
Main Stage
Do it once, do it right: Build on the foundation for retail transformation
True retail transformation starts with strong foundations that support flexible structures. ATPCO’s Product Catalog and APIs offer the smart architecture airlines need when they want to future-proof their retail strategies. Understand how simplifying complexity at the core enables flexibility, scalability, and innovation that lasts through the next era of airline retailing.
No items found.
13:00
-
14:00
Main Stage
Setting the stage for what comes next at ATPCO
Curious about where ATPCO is heading and how we’ll get there? We’ll unpack how everything from interoperable data to smarter offers drives our customer-first vision for your modern airline retailing journeys.
No items found.
13:59
-
17:15
  • Keynote Session
    Registration
    13:00 - 16:00
    |
    Location Name
  • Breakout
    Welcome to ATPCO: Your guide to Elevate and industry impact

    New to ATPCO or Elevate? Stop by this fun, information-packed session to understand how our history, industry role, and innovative product and data offerings can fit your needs. Learn how to maximize your Elevate experience and gain insights that drive success for you, your team, and your business.

    14:00 - 15:00
    |
    Location Name
  • [SOLD OUT] Choose your own adventure (pre-registration required)

    New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

    • Architecture boat tour: From the stunning skyline to the rich architectural history, expert docents lead you on a breath-taking 90-minute cruise so you can experience Chicago’s iconic design.

    • Gangster bus tour: Step back into the 1920s as guides in full gangster persona show you around infamous crime sites that Capone, Dillinger, and more frequented as you uncover Chicago’s prohibition-era past.

    • Flyover: Soar over iconic Chicago landscapes at Navy pier as you immerse yourself in a world of captivating visuals, soaring music, and motion seats to see the city at a new angle.

    Register soon so you can secure your spot at one of these adventures—spots are limited!

    15:00 - 18:00
    |
    Location Name
No items found.
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 1 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 1 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 1 of 2)

    Workshop the most eye-catching ways to display airline offers. This session explores modernizing flight shopping with retail-inspired personalization and Routehappy content, driving merchandising success and enhancing the traveler experience.

    9:00 - 10:15
    |
    Location Name
  • Keynote Session
    Coffee break
    10:15 - 10:45
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 2 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 2 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 2 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    10:45 - 12:00
    |
    Location Name

What is "Choose your own adventure" on 7 April?

New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

Register soon so you can secure your spot at one of these adventures—spots are limited!