Take your industry expertise to new heights with us at Elevate!

From breakthrough sessions on dynamic offers and offer/order management to in-depth looks at AI, data, and technology, the conference will be packed full of the tools and insights you need for your journey to modern airline retailing.

Explore what’s ahead as we take data to new heights and keep checking back—we're constantly updating sessions and speakers to fuel your journey!

View detailed agenda below.

Agenda Summary

Monday
7 April
Registration
13:00 - 16:00
New to Elevate?
14:00 - 15:00
Attend a welcome session or just enjoy open networking.
15:00 - 18:00
Experience Chicago like never before.
Tuesday
8 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Featuring industry leaders and experts as they share the latest on trends, challenges, and predictions shaping the future of airline retailing.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:30
Focus on exploring airline retailing’s biggest challenges and opportunities through interactive discussion and hands-on engagement.
Welcome reception
18:00 - 20:00
End the day with food, fun and networking at the Raised Bar.
Wednesday
9 April
Breakfast
8:00 - 9:00
Main stage
9:00 - 12:30
Take home fresh perspectives and actionable insights. Learn from global innovators and trailblazers as they discuss the key drivers behind the evolution of data and technology.
Networking lunch
12:30 - 14:00
Breakout sessions
14:00 - 16:45
Real stories and tactical learnings of airlines and channels winning at retailing.
Networking reception
18:00 - 21:00
Rock on at the historic Chicago House of Blues.
Thursday
10 April
Breakfast
8:00 - 9:00
Workshops
9:00 - 12:00
Manifest theory into practice alongside ATPCO and industry experts. Explore the data and tools driving the future of the airline industry.

Detailed Agenda

Breakfast

No items found.
08:00
-
09:00
Main Stage
Kick off: Insights and inspiration await

Start the day with an energizing welcome as we set the stage for a lineup of transformative sessions, bold ideas, and actionable insights designed to take data and airline retailing to new heights.

09:00
-
09:05
The long climb to offers and orders: What’s your hybrid strategy?

A renowned industry analyst and pundit leads an insightful exploration of a retailing world that blends both current and new technologies. Uncover strategies to help navigate the next decade, build a strong business case for change, and understanding how offers are the key to accelerating your retailing success.

09:05
-
09:25
Main Stage
Merchandising showcase: Creating the ultimate flight shopping experience

As airlines and partners are elevating retailing with visually stunning offers that captivate customers, come explore real-world examples of modern merchandising to uncover the critical data driving seamless and engaging shopping experiences.

09:25
-
10:10
Main Stage
Industry acronym showdown

Test your industry acronym IQ in this fun, interactive game! Watch your colleagues go head-to-head on the big stage, competing for the ultimate bragging rights as the "Champion of Airline Acronyms." Will you rise to the challenge or cheer from the sidelines?

10:10
-
10:20
Coffee Break

No items found.
10:20
-
10:50
Main Stage
Navigating our upward trajectory

Pull up a chair to this fireside chat as Alex Zoghlin discusses the industry-wide move to offers and orders with executives from some of the largest airlines making moves today. How are airlines changing their course and what is the impact? This shift will affect every component in airline retailing, so find out which areas need the most attention—and where the biggest risks and opportunities might be hiding.

10:50
-
11:30
Main Stage
AI and competitive intelligence: Unlocking opportunities while managing risks

Discover how AI is revolutionizing competitive intelligence and the future of flight shopping. Our panel of industry experts will discuss how to leverage AI to predict trends, enhance customer experiences, and boost efficiency—all while managing risks effectively.

11:30
-
12:10
Main Stage
Data transformation: Powering the future of modern airline retailing

Explore the vital role of data in driving the evolution toward dynamic offers. Our experts will share key insights into modern data strategies and how ATPCO solutions are shaping the future of retailing in the airline industry.

12:10
-
12:30
Networking Lunch

No items found.
12:30
-
14:00
Breakout
Simplifying airline taxes: The ATPCO and IATA partnership

ATPCO and IATA are transforming tax management through an innovative new partnership. Learn about the industry-wide benefits, the tools available to you, and how this collaboration simplifies complex tax challenges for airlines worldwide.

14:00
-
15:00
Breakout
Offer creation transformed: Interoperability with ATPCO’s Product Catalog

ATPCO’s Product Catalog revolutionizes offer creation by separating product from price. Get the basics about how this innovative solution transforms data and enables interoperability across traditional systems, dynamic offer engines, and transitioning technologies—paving the way for scalable retailing innovation.

14:00
-
15:00
Breakout
Case study: Success with ATPCO’s Assembled Data

Discover how organizations have successfully employed ATPCO’s Assembled Data to stay ahead of the curve in dynamic pricing and offers. This deep dive reveals actionable ideas and strategies that capitalize on the biggest trends in pricing and retail innovation.

14:00
-
15:00
Coffee break

No items found.
15:00
-
15:30
Breakout
The new era of airline competitive data: Insights from 3Victors

Join the 3Victors team as they delve into their latest white paper findings and learn why a robust shopping data repository is critical for the future of dynamic offers and competitive intelligence in modern airline retailing.

15:30
-
16:30
Breakout
Unlocking new possibilities for corporate offers with Routehappy Visuals

As indirect sales channels leverage Routehappy data to transform shopping experiences, explore real-world examples proving how next-level visuals and enriched content drive engagement and deliver superior results.

15:30
-
16:30
Breakout
Dynamic offers: Optimizing airline pricing strategies for a new era (repeat session)

Embark on your dynamic journey—or update your existing route—with solutions available for immediate implementation. There is no one-size-fits-all answer, so take advantage of these flexible options that align with your current goals. Find out how you can position yourself for even greater success as adjusted and continuous pricing fully unfold.

15:30
-
16:30
Main Stage
Wrap up: Highlights and a look ahead

Close out the day with a recap of key moments and insights, plus an exciting preview of what’s in store for the final day of Elevate 2025. Don’t miss this chance to reflect and recharge for what’s next.

No items found.
16:30
-
16:45
Networking reception

No items found.
18:00
-
21:00
  • Keynote Session
    Registration
    13:00 - 16:00
    |
    Location Name
  • Breakout
    Welcome to ATPCO: Your guide to Elevate and industry impact

    New to ATPCO or Elevate? Stop by this fun, information-packed session to understand how our history, industry role, and innovative product and data offerings can fit your needs. Learn how to maximize your Elevate experience and gain insights that drive success for you, your team, and your business.

    14:00 - 15:00
    |
    Location Name
  • [SOLD OUT] Choose your own adventure (pre-registration required)

    New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

    • Architecture boat tour: From the stunning skyline to the rich architectural history, expert docents lead you on a breath-taking 90-minute cruise so you can experience Chicago’s iconic design.

    • Gangster bus tour: Step back into the 1920s as guides in full gangster persona show you around infamous crime sites that Capone, Dillinger, and more frequented as you uncover Chicago’s prohibition-era past.

    • Flyover: Soar over iconic Chicago landscapes at Navy pier as you immerse yourself in a world of captivating visuals, soaring music, and motion seats to see the city at a new angle.

    Register soon so you can secure your spot at one of these adventures—spots are limited!

    15:00 - 18:00
    |
    Location Name
  • Keynote Session
    Breakfast
    8:00 - 9:00
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 1 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 1 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    9:00 - 10:15
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 1 of 2)

    Workshop the most eye-catching ways to display airline offers. This session explores modernizing flight shopping with retail-inspired personalization and Routehappy content, driving merchandising success and enhancing the traveler experience.

    9:00 - 10:15
    |
    Location Name
  • Keynote Session
    Coffee break
    10:15 - 10:45
    |
    Location Name
  • Workshop
    Product Catalog at work: Creating new potential for Branded Fares (Part 2 of 2)

    Discover how ATPCO’s Product Catalog is revolutionizing airline offer creation—specifically how airlines can move traditional Branded Fares data into dynamic product offerings.

    Gain insights into the efficiencies, interoperability, and future-proofing opportunities that come with this evolution. Learn how airlines can begin leveraging the full benefits of Product Catalog today, ensuring a seamless migration and enhanced offer strategies.

    This session is designed for people already familiar with the basics and ready to explore advanced concepts.

    Note for current design team members: This session provides a higher-level strategic perspective on adoption and implementation.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Optimize airline offers today with the power of Dual RBD (Part 2 of 2)

    Advance your dynamic offer strategy with Dual RBD. This hands-on session offers practical insights and strategies for using Dual RBD in real-world scenarios and will provide you with the tools you need to enhance your revenue and strengthen your airline’s offer strategy.

    10:45 - 12:00
    |
    Location Name
  • Workshop
    Routehappy: Modernizing flight shopping with personalization and dynamic offers (Part 2 of 2)

    Workshop the most eye-catching ways to display airline offers. This session will deliver a comprehensive overview of how Routehappy data, complete with compelling visuals, drives merchandising success and enhances the shopping experience for travelers.

    10:45 - 12:00
    |
    Location Name

What is "Choose your own adventure" on 7 April?

New to Elevate! Choose from three unique experiences so you can explore Chicago in a brand new way:

Register soon so you can secure your spot at one of these adventures—spots are limited!